Power of KZMA Z-100 - 99.9 Your Adult Contemporary Radio Station

• KZMA Z-100 often referred to as AC, continues to be a listener favorite.
• Nationally, this format reaches over 33 million listeners weekly.
• KZMA Z-100 listener-ship is increasing daily.
• KZMA Z-100 performs particularly well with women.
• KZMA Z-100 offers one of the highest female concentrations in radio.
• KZMA Z-100 listeners span the key buying demos among adults 25-54.
• Adult Contemporary KZMA Z-100's format has the highest share of listening of all radio music formats.
• KZMA Z-100 and AC is the perfect combination to get new consumers thru the turn stalls and into a buying frenzy in your store. Do you want to miss the consumers you have been missing? If you do, KZMA Z-100 will do the job for you.
• Adult Contemporary is a favorite among our advertisers.
• The qualitative profile of the AC audience contributes to its advertiser appeal.
• KZMA Z-100's non-obtrusive environment is very conducive to in-office, and at-work listening. Therefore:
• KZMA Z-100 is an excellent venue for reaching working women throughout their day

KZMA 99.9 and the Working Women

• Three out of every four women under age 55 are now in the workplace.
• KZMA Z-100 is the perfect choice to reach working-women outside of the home, and Adult Contemporary in particular offers exceptional concentration of these hard to reach consumers.
• Working-women are 39% more likely than the average adult to listen to the KZMA 99.9 format.
• Women depend on KZMA Z-100 to hear their favorite songs of yesterday and today.
• Women like familiar songs that they can sing along with.
• Women like songs that won't embarrass them when they're with their kids.
• KZMA Z-100 keeps women in touch with today, while not forgetting about yesterday making KZMA Z-100 and Adult Contemporary a well-targeted station for women.
• KZMA Z-100 listeners want a radio station that gives them news, weather, and more importantly, KZMA Z-100 gives them information on how to balance their careers and family and how to enjoy and live life to the fullest.